Margin Points - Arnold Engel
- Disney and Kraft Heinz are partnering, with Kraft Heinz paying Disney for unique access and marketing.
- According to The Hollywood Reporter: In a wide-ranging brand deal unlike anything in recent memory, The Walt Disney Co.
- and Kraft Heinz have inked a multiyear “strategic alliance” that will span media and experiences, bringing Kraft Heinz brands to Disney’s film and TV content, as well as to the company’s vast theme parks and cruise business.
Unverified
- Disney and Kraft Heinz are partnering, with Kraft Heinz paying Disney for unique access and marketing.
- According to The Hollywood Reporter: In a wide-ranging brand deal unlike anything in recent memory, The Walt Disney Co.
- and Kraft Heinz have inked a multiyear “strategic alliance” that will span media and experiences, bringing Kraft Heinz brands to Disney’s film and TV content, as well as to the company’s vast theme parks and cruise business.
Sources: Marginpoints