Care for a dirty soda? How this drink trend became a US obsession
- A traditional retail lease is not a barrier to entry for dirty soda entrepreneurs.
- Dirty soda trucks are gaining momentum, allowing operators to launch their businesses with less upfront investment and, as an added benefit, to meet their customers where they are.
- Because soda shops sell inexpensive, customisable drinks, they can encourage frequent visits and function more like beverage destinations than traditional fast-food restaurants while benefitting from the higher margins typical of fountain beverages.
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- A traditional retail lease is not a barrier to entry for dirty soda entrepreneurs.
- Dirty soda trucks are gaining momentum, allowing operators to launch their businesses with less upfront investment and, as an added benefit, to meet their customers where they are.
- Because soda shops sell inexpensive, customisable drinks, they can encourage frequent visits and function more like beverage destinations than traditional fast-food restaurants while benefitting from the higher margins typical of fountain beverages.
Sources: Al Jazeera