France bans unsolicited telemarketing calls to protect consumers

• France next week will ban unsolicited telemarketing calls under a new law aimed at protecting consumers from intrusive sales pitches and shielding vulnerable people from fraudulent commercial practices.
• The law, backed by President Emmanuel Macron's government, enters into force on August 11.
• While several countries have tried opt-out systems, France is hoping more muscular obligatory opt-in rules will be more effective.