Tour de France Femmes broadcast row highlights growing pains of downtrodden event
- The catchcry of the Tour de France Femmes by its lead sponsor, Zwift, is pretty simple: Watch the Femmes.
- By and large, the viewership data shows that people are doing exactly that.
- After a riveting seven days of racing so far, capped by Katarzyna Niewiadoma-Phinney's masterful ascent of the legendary Mont Ventoux, the top three riders in this year's race are separated by just 39 seconds.
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- The catchcry of the Tour de France Femmes by its lead sponsor, Zwift, is pretty simple: Watch the Femmes.
- By and large, the viewership data shows that people are doing exactly that.
- After a riveting seven days of racing so far, capped by Katarzyna Niewiadoma-Phinney's masterful ascent of the legendary Mont Ventoux, the top three riders in this year's race are separated by just 39 seconds.
Sources: ABC Australia