From fast fashion to fast repairs: Clothing brands push in-store mending to draw GenZ
- A clothing repair workshop at a Levi’s retail store in San FranciscoNEW YORK: Encouraging customers to mend worn clothes instead of buying new ones might seem like a self-defeating sales strategy.
- But in-store repairs and sewing workshops are becoming essential retail services for clothing brands as they try to appeal to young consumers who want to save money and the planet.
- While luxury fashion houses and select specialty retailers like Patagonia have offered product repairs for decades, the concept has caught on.
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- A clothing repair workshop at a Levi’s retail store in San FranciscoNEW YORK: Encouraging customers to mend worn clothes instead of buying new ones might seem like a self-defeating sales strategy.
- But in-store repairs and sewing workshops are becoming essential retail services for clothing brands as they try to appeal to young consumers who want to save money and the planet.
- While luxury fashion houses and select specialty retailers like Patagonia have offered product repairs for decades, the concept has caught on.
Sources: Times of India