McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
- When I first downloaded the McDonald’s app years ago, I signed up for its loyalty program hoping to get better deals.
- While I understood that this would entail some type of data tracking, I didn’t grasp how the information would be used to algorithmically predict my next purchase.
- As a California resident, I have the legal right to access the data a company stores about me.
Unverified
- When I first downloaded the McDonald’s app years ago, I signed up for its loyalty program hoping to get better deals.
- While I understood that this would entail some type of data tracking, I didn’t grasp how the information would be used to algorithmically predict my next purchase.
- As a California resident, I have the legal right to access the data a company stores about me.
Sources: Wired