Apple changes its rules for personalised advertising in apps
- Apple will change its rules on how app providers can use user data on iPhones and iPads for personalised advertising.
- The Bundeskartellamt objected to the way in which Apple had designed different consent requests for Apple’s own offerings and third-party apps.
- Apple considers its rules (set out in its so-called “Apple Tracking Transparency Framework”, ATTF) to be compliant with competition law; nevertheless, the company offered commitments which the Bundeskartellamt has now declared binding.
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- Apple will change its rules on how app providers can use user data on iPhones and iPads for personalised advertising.
- The Bundeskartellamt objected to the way in which Apple had designed different consent requests for Apple’s own offerings and third-party apps.
- Apple considers its rules (set out in its so-called “Apple Tracking Transparency Framework”, ATTF) to be compliant with competition law; nevertheless, the company offered commitments which the Bundeskartellamt has now declared binding.
Sources: Bundeskartellamt