A former BlackRock employee ordered 10,000 pairs of socks for $100,000 to test a business idea; her startup later raised $2 million and reached Shark Tank
- A former BlackRock employee took a $100,000 gamble on socks after deciding to test whether consumers would actually buy her idea.
- Allison Strumeyer, who co-founded sock brand Doublesoul with her husband Ben, ordered 10,000 pairs as an initial test of the business.
- Rather than immediately leaving her corporate career, she used the experiment to establish whether there was demand for the product.
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- A former BlackRock employee took a $100,000 gamble on socks after deciding to test whether consumers would actually buy her idea.
- Allison Strumeyer, who co-founded sock brand Doublesoul with her husband Ben, ordered 10,000 pairs as an initial test of the business.
- Rather than immediately leaving her corporate career, she used the experiment to establish whether there was demand for the product.
Sources: Times of India