Bari Weiss given ‘blank check’ to promote 60 Minutes as expectations mount following chaos at CBS flagship show
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CBS News Editor-in-Chief Bari Weiss has reportedly been handed a “blank check” to promote the newly revamped 60 Minutes, following a turbulent stretch at the flagship program.
The show’s 59th season, which premieres September 13, will receive an aggressive marketing push, according to Puck News’ Dylan Byers.
“Sources familiar with the plans say that CBS will blanket the airwaves and major markets with a multipronged, cross-platform campaign to emphasize the show’s new look and feel and commitment to its 60-year legacy,” Byers reported.
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CBS News Editor-in-Chief Bari Weiss has reportedly been handed a “blank check” to promote the newly revamped 60 Minutes, following a turbulent stretch at the flagship program.
The show’s 59th season, which premieres September 13, will receive an aggressive marketing push, according to Puck News’ Dylan Byers.
“Sources familiar with the plans say that CBS will blanket the airwaves and major markets with a multipronged, cross-platform campaign to emphasize the show’s new look and feel and commitment to its 60-year legacy,” Byers reported.