Bari Weiss given ‘blank check’ to promote 60 Minutes as expectations mount following chaos at CBS flagship show
- CBS News Editor-in-Chief Bari Weiss has reportedly been handed a “blank check” to promote the newly revamped 60 Minutes, following a turbulent stretch at the flagship program.
- The show’s 59th season, which premieres September 13, will receive an aggressive marketing push, according to Puck News’ Dylan Byers.
- “Sources familiar with the plans say that CBS will blanket the airwaves and major markets with a multipronged, cross-platform campaign to emphasize the show’s new look and feel and commitment to its 60-year legacy,” Byers reported.
Unverified
- CBS News Editor-in-Chief Bari Weiss has reportedly been handed a “blank check” to promote the newly revamped 60 Minutes, following a turbulent stretch at the flagship program.
- The show’s 59th season, which premieres September 13, will receive an aggressive marketing push, according to Puck News’ Dylan Byers.
- “Sources familiar with the plans say that CBS will blanket the airwaves and major markets with a multipronged, cross-platform campaign to emphasize the show’s new look and feel and commitment to its 60-year legacy,” Byers reported.
Sources: The Independent