‘This time’: The World Cup commercials capturing Egypt’s soaring hopes
- EXPLAINERThe advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different.
- With Egypt just one point away from a spot in the knockouts, they ring true.
- The advertisements all start the same way.
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- EXPLAINERThe advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different.
- With Egypt just one point away from a spot in the knockouts, they ring true.
- The advertisements all start the same way.
Sources: Al Jazeera