US judge rejects bid to break up Google’s ad business
- Justice Department had argued Google could not be trusted to run the online advertising exchange.
- Alphabet’s Google has escaped a breakup of its advertising technology business, marking the third time in recent years that United States antitrust enforcers have tried to force a Big Tech breakup and lost.
- US Judge Leonie Brinkema in Alexandria, Virginia, on Wednesday declined to make Google sell AdX, where publishers pay Google a 20 percent fee to sell ads in auctions that happen instantly when users load websites.
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- Justice Department had argued Google could not be trusted to run the online advertising exchange.
- Alphabet’s Google has escaped a breakup of its advertising technology business, marking the third time in recent years that United States antitrust enforcers have tried to force a Big Tech breakup and lost.
- US Judge Leonie Brinkema in Alexandria, Virginia, on Wednesday declined to make Google sell AdX, where publishers pay Google a 20 percent fee to sell ads in auctions that happen instantly when users load websites.
Sources: Al Jazeera