Jackie Chan became the face of a campaign to save one of the world's most trafficked mammals; his Kung Fu Pangolin campaign urged China to stop buying their scales
- Jackie Chan, one of China's best-known film stars, became the face of a high-profile campaign in 2017 aimed at reducing demand for pangolin products and helping protect one of the world's most trafficked mammals.
- The campaign, called “Kung Fu Pangolin”, used Chan's martial-arts image to deliver a simple message to consumers in China and Vietnam, where pangolin meat and scales had been in demand.
- In the 47-second public-service advertisement, Chan tries to teach pangolins kung fu so they can defend themselves against poachers, only to discover that the animals respond to danger by curling into
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- Jackie Chan, one of China's best-known film stars, became the face of a high-profile campaign in 2017 aimed at reducing demand for pangolin products and helping protect one of the world's most trafficked mammals.
- The campaign, called “Kung Fu Pangolin”, used Chan's martial-arts image to deliver a simple message to consumers in China and Vietnam, where pangolin meat and scales had been in demand.
- In the 47-second public-service advertisement, Chan tries to teach pangolins kung fu so they can defend themselves against poachers, only to discover that the animals respond to danger by curling into
Sources: Times of India