KFC has appointed its first-ever global chief brand officer as the fast-food chain looks to make a comeback amid fierce competition.
Amy Ellis Durini — a longtime executive at KFC’s parent company, Yum Brands — was appointed to the role, effective November 1, the company said in a press release.
Durini will lead global brand strategy and oversee brand, loyalty, retail and new concept development and innovation.
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KFC has appointed its first-ever global chief brand officer as the fast-food chain looks to make a comeback amid fierce competition.
Amy Ellis Durini — a longtime executive at KFC’s parent company, Yum Brands — was appointed to the role, effective November 1, the company said in a press release.
Durini will lead global brand strategy and oversee brand, loyalty, retail and new concept development and innovation.