Americans’ demand for ‘protein-maxxing’ isn’t slowing down as GLP-1s sweep country
- Americans’ need for protein — amid “protein-maxxing” trends — appears to be here to stay.
- Protein seems to be the biggest nutritional priority for many Americans, as nearly half of all adults say they wish to add more to their diets, according to Circana’s Eating Patterns in America report.
- Forty-eight percent of adults are now seeking more protein in their diets, up seven points from last year, the report found.
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- Americans’ need for protein — amid “protein-maxxing” trends — appears to be here to stay.
- Protein seems to be the biggest nutritional priority for many Americans, as nearly half of all adults say they wish to add more to their diets, according to Circana’s Eating Patterns in America report.
- Forty-eight percent of adults are now seeking more protein in their diets, up seven points from last year, the report found.
Sources: The Independent