AI data centre company Firmus announced as Tasmania Devils AFL sponsor
- Aligning with Tasmania's fledgling football club isn't enough alone to bolster the public image of the company behind multiple divisive data centre proposals, a marketing expert says.
- Firmus Technologies has signed a major deal with the Tasmania Devils Football Club, which will see the company's logo emblazoned on player shorts and coach polos for six years.
- The company, which was founded in Tasmania in 2019, has been the centre of swirling debate this year over its plans to build three artificial intelligence (AI) data centres across the state.
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- Aligning with Tasmania's fledgling football club isn't enough alone to bolster the public image of the company behind multiple divisive data centre proposals, a marketing expert says.
- Firmus Technologies has signed a major deal with the Tasmania Devils Football Club, which will see the company's logo emblazoned on player shorts and coach polos for six years.
- The company, which was founded in Tasmania in 2019, has been the centre of swirling debate this year over its plans to build three artificial intelligence (AI) data centres across the state.
Sources: ABC Australia