World Cup viewers exposed to junk food, alcohol and gambling branding every seven seconds, study finds
- Press release issued: 22 September 2026More than 93,000 visible appearances of brands promoting unhealthy food and drink, alcohol, gambling and speculative products were recorded during coverage of the largest FIFA World Cup in history, new research has found.
- Unhealthy food and drink brands accounted for more than seven in ten, with 65,722 appearances.
- The research, led by the University of Bristol in collaboration with the University of Oxford, is the first to examine harmful commodity branding across an entire FIFA World Cup.
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- Press release issued: 22 September 2026More than 93,000 visible appearances of brands promoting unhealthy food and drink, alcohol, gambling and speculative products were recorded during coverage of the largest FIFA World Cup in history, new research has found.
- Unhealthy food and drink brands accounted for more than seven in ten, with 65,722 appearances.
- The research, led by the University of Bristol in collaboration with the University of Oxford, is the first to examine harmful commodity branding across an entire FIFA World Cup.
Sources: Bristol