Microsoft quietly drops Copilot+ branding from its new laptops after two years — Surface CVP confirms new devices meet hardware requirements but lack controversial branding
- Microsoft launched the Copilot+ brand in 2024 to differentiate its offerings with local AI capabilities from other devices that do not have NPUs or fail to meet the minimum 40+ TOPS requirement.
- But a little over two years after the disastrous launch and poor sales, the company has quietly moved away from the brand.
- Microsoft Surface CVP Brett Ostrum confirmed this to Windows Central in an interview on the sidelines of Snapdragon Summit 2026.
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- Microsoft launched the Copilot+ brand in 2024 to differentiate its offerings with local AI capabilities from other devices that do not have NPUs or fail to meet the minimum 40+ TOPS requirement.
- But a little over two years after the disastrous launch and poor sales, the company has quietly moved away from the brand.
- Microsoft Surface CVP Brett Ostrum confirmed this to Windows Central in an interview on the sidelines of Snapdragon Summit 2026.
Sources: Tomshardware