In 2010, a rubber hose persuaded a retired athlete to found a footwear firm; 16 years on, it’s a multi-billion-dollar company that Kylian Mbappé signed with
- A piece of garden hose may seem like an unlikely starting point for a global sportswear company, but that is where the story of Swiss footwear brand On began.
- In 2010, retired professional athlete Olivier Bernhard was experimenting with ways to create a running shoe that could deliver a different sensation underfoot.
- One of his early prototypes used pieces of garden hose glued to the outsole.
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- A piece of garden hose may seem like an unlikely starting point for a global sportswear company, but that is where the story of Swiss footwear brand On began.
- In 2010, retired professional athlete Olivier Bernhard was experimenting with ways to create a running shoe that could deliver a different sensation underfoot.
- One of his early prototypes used pieces of garden hose glued to the outsole.
Sources: Times of India