Chinese electric scooter maker Luyuan apologises for risque advertisements that sparked controversy

Europe World Fri, 03 Jul 2026 15:10:59 GMT High confidence — 75/100

BEIJING: Chinese electric two-wheeler brand Luyuan has apologised for a series of promotional ads which sparked backlash online over its risque messaging and use of sexually suggestive imagery.
The company is well-known in China for its e-scooters and e-bikes - and also operates more than 14,000 retail stores in over 80 countries and regions.
In one 30-second ad, a woman was seen lying down on an e-scooter with her legs propped up against the handlebars.

BEIJING: Chinese electric two-wheeler brand Luyuan has apologised for a series of promotional ads which sparked backlash online over its risque messaging and use of sexually suggestive imagery.
The company is well-known in China for its e-scooters and e-bikes - and also operates more than 14,000 retail stores in over 80 countries and regions.
In one 30-second ad, a woman was seen lying down on an e-scooter with her legs propped up against the handlebars.

Sources: CNA