Inside McDonald’s push to have AI price your Big Mac
- McDonald's is increasingly using artificial intelligence to guide menu prices across the U.
- and some global markets, a plan that aims to boost headquarters' profit but risks alienating customers and attracting antitrust scrutiny.
- One pricing factor supercharged by AI: an estimate of how much each store's patrons are willing to pay.
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- McDonald's is increasingly using artificial intelligence to guide menu prices across the U.
- and some global markets, a plan that aims to boost headquarters' profit but risks alienating customers and attracting antitrust scrutiny.
- One pricing factor supercharged by AI: an estimate of how much each store's patrons are willing to pay.
Sources: Cnbc