Too hot for a cold one: How European heatwave is impacting alcohol consumption?
- How has the European heatwave impacted European alcohol consumption (Image source: Reuters)The European heatwave is testing the assumption that hot summers means a proportionate rise in alcohol sales.
- Studies show drinkers less inclined to reach for a chilled beer or a cocktail when temperatures get too high.
- Alcohol sales on average rise with temperature up to just over 32 degrees Celsius, after which the positive effect becomes smaller, researchers from the University of California, ETH Zurich and North Carolina State University found.
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- How has the European heatwave impacted European alcohol consumption (Image source: Reuters)The European heatwave is testing the assumption that hot summers means a proportionate rise in alcohol sales.
- Studies show drinkers less inclined to reach for a chilled beer or a cocktail when temperatures get too high.
- Alcohol sales on average rise with temperature up to just over 32 degrees Celsius, after which the positive effect becomes smaller, researchers from the University of California, ETH Zurich and North Carolina State University found.
Sources: Times of India