Adidas sues Australian label White Fox over four stripes design
- Adidas is suing Australian label White Fox for selling and advertising clothes with a four-striped design, arguing it is "deceptively similar" to the German brand's distinct logo.
- The sportswear giant said it had repeatedly asked White Fox to stop selling and promoting the clothes since March, but the Sydney-based company refused.
- The fast-fashion online retailer is popular with teenagers and young adults in Australia, the UK and the US, and has relied on billboards, bus advertising and influencers - often university-aged - to grow its profile.
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- Adidas is suing Australian label White Fox for selling and advertising clothes with a four-striped design, arguing it is "deceptively similar" to the German brand's distinct logo.
- The sportswear giant said it had repeatedly asked White Fox to stop selling and promoting the clothes since March, but the Sydney-based company refused.
- The fast-fashion online retailer is popular with teenagers and young adults in Australia, the UK and the US, and has relied on billboards, bus advertising and influencers - often university-aged - to grow its profile.
Sources: BBC News