Scientists surveyed people who went on shark tours in Hawaii and found they were 40% more likely to engage in shark conservation than they would have been without the experience

• Shark populations around the world are in rapid decline, facing mounting threats from human activities.
• With a third of shark species threatened with extinction, new research suggests that shark ecotourism could help turn the tide by encouraging people to take lasting action to protect them.
• New research from the University of Sydney found that people who participate in shark ecotourism are more likely to take action to protect sharks, including making donations, signing petitions and speaking up online, than those who do not.