The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
- The shift happened faster than most marketers expected.
- What felt cutting-edge 18 months ago now reads as generic, obvious or worse: a signal that the brand couldn't be bothered to create something real.
- The authenticity premium matters more here than efficiency gains when brands are trying to build emotional connections.
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- The shift happened faster than most marketers expected.
- What felt cutting-edge 18 months ago now reads as generic, obvious or worse: a signal that the brand couldn't be bothered to create something real.
- The authenticity premium matters more here than efficiency gains when brands are trying to build emotional connections.
Sources: Breef