How Indonesian fashion brand Saya built a cult following with a signature dress that went viral
- When the photos started flooding in, Ines Aryaniputri wasn’t prepared for what she was seeing.
- Women were wearing Eila (Hebrew for bright, shining light) – the backless maxi slip dress from Saya’s very first collection – everywhere.
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- When the photos started flooding in, Ines Aryaniputri wasn’t prepared for what she was seeing.
- Women were wearing Eila (Hebrew for bright, shining light) – the backless maxi slip dress from Saya’s very first collection – everywhere.
Sources: CNA