A New York entrepreneur pitched his high-protein lupini bean pizzas to stores from a Citi Bike; after launching in 2025, his brand Loopini surpassed $700,000 in revenue by April 2026
- PC: Instagram (Loopini)Damiano Messineo turned his passion for food and business into Loopini, a high-protein pizza brand made with lupini beans that has grown from one New York City store to major retail chains.
- The Italian entrepreneur began developing the product in 2024, using a spreadsheet to create his ideal nutritional label before experimenting with ingredients in his kitchen.
- After launching in January 2025, he travelled around New York City on a Citi Bike, pitching the pizzas to independent shops and delivering orders himself.
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- PC: Instagram (Loopini)Damiano Messineo turned his passion for food and business into Loopini, a high-protein pizza brand made with lupini beans that has grown from one New York City store to major retail chains.
- The Italian entrepreneur began developing the product in 2024, using a spreadsheet to create his ideal nutritional label before experimenting with ingredients in his kitchen.
- After launching in January 2025, he travelled around New York City on a Citi Bike, pitching the pizzas to independent shops and delivering orders himself.
Sources: Times of India