Kylie Jenner launched a lip kit in 2015 and built a global cosmetics brand; Coty agreed to pay $600 million for a 51% stake in 2019
- Image: Left/Britannica/Right/Refinery29Few beauty stories capture the power of social media as clearly as the rise of Kylie Jenner's cosmetics business.
- What began in November 2015 as a debut lip kit became Kylie Cosmetics, a brand that built a devoted audience online and then attracted one of the largest beauty companies in the world.
- In November 2019, that company, Coty, agreed to buy a majority stake in the business for 600 million dollars.
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- Image: Left/Britannica/Right/Refinery29Few beauty stories capture the power of social media as clearly as the rise of Kylie Jenner's cosmetics business.
- What began in November 2015 as a debut lip kit became Kylie Cosmetics, a brand that built a devoted audience online and then attracted one of the largest beauty companies in the world.
- In November 2019, that company, Coty, agreed to buy a majority stake in the business for 600 million dollars.
Sources: Times of India