When banter backfires: What a backlash against an Indonesian grooming brand in Malaysia signals
- KUALA LUMPUR: A men’s grooming brand from Indonesia has faced widespread boycott calls from Malaysian consumers, with many taking to social media to air their grievances.
- The cause: A football-themed meme from the grooming label Kahf that appeared to disparage other countries after Indonesia won a regional tournament.
Unverified
- KUALA LUMPUR: A men’s grooming brand from Indonesia has faced widespread boycott calls from Malaysian consumers, with many taking to social media to air their grievances.
- The cause: A football-themed meme from the grooming label Kahf that appeared to disparage other countries after Indonesia won a regional tournament.
Sources: CNA