In 2013, former nurse Courtney Adeleye launched The Mane Choice from her kitchen with $500; within six years it had reached $100 million in sales and 60,000 retail doors before a reported $61.5 million acquisition
- Former nurse Courtney Adeleye built a haircare business from a modest $500 investment into a brand generating more than $100 million in annual sales within six years.
- Her company, The Mane Choice, expanded into approximately 60,000 retail locations before its acquisition by MAV Beauty Brands in 2019 for a reported $61.5 million, according to Beauty Independent and Women’s Wear Daily.
- Adeleye’s journey began with a personal search for better haircare products.
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- Former nurse Courtney Adeleye built a haircare business from a modest $500 investment into a brand generating more than $100 million in annual sales within six years.
- Her company, The Mane Choice, expanded into approximately 60,000 retail locations before its acquisition by MAV Beauty Brands in 2019 for a reported $61.5 million, according to Beauty Independent and Women’s Wear Daily.
- Adeleye’s journey began with a personal search for better haircare products.
Sources: Times of India