Why do people overpay for used cars with mileage just below round numbers? Researchers examining Texas car transactions found that dealers earned $46 to $168 extra at certain mileage thresholds.
- A used car that has travelled 49,900 miles may seem like a better deal than one showing 50,000 miles on its odometer.
- Although the difference is only a hundred miles, that small change in the numbers can make the vehicle appear significantly more attractive to buyers.
- And used-car dealers may be benefiting from this buyer perception.
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- A used car that has travelled 49,900 miles may seem like a better deal than one showing 50,000 miles on its odometer.
- Although the difference is only a hundred miles, that small change in the numbers can make the vehicle appear significantly more attractive to buyers.
- And used-car dealers may be benefiting from this buyer perception.
Sources: Times of India