Brazil election: How 'Lula's Army' WhatsApp chat helped turn race around
- The emergence of Lula's Army convinced many supporters that Brazil's left had finally found a way to compete in a digital arena.
- The shift was particularly significant because social media has played a central role in Brazilian politics since Jair Bolsonaro's 2018 election victory, when WhatsApp networks became a defining feature of political campaigning.
- Lula's Army messages often included ready-made templates for followers to share with friends and family.
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- The emergence of Lula's Army convinced many supporters that Brazil's left had finally found a way to compete in a digital arena.
- The shift was particularly significant because social media has played a central role in Brazilian politics since Jair Bolsonaro's 2018 election victory, when WhatsApp networks became a defining feature of political campaigning.
- Lula's Army messages often included ready-made templates for followers to share with friends and family.
Sources: BBC News