In 2024, a California walnut farmer turned a small email experiment into a major change in his business: Just 300 of 10,000 cherry customers opted in, yet direct sales helped triple his walnut crop's gross revenue
- A simple email marketing test launched in 2024 became a major business success for a California walnut farmer.
- It showed how selling directly to customers can greatly increase farm income.
- The farmer first contacted a list of 10,000 people who had bought cherries from his orchard in the past.
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- A simple email marketing test launched in 2024 became a major business success for a California walnut farmer.
- It showed how selling directly to customers can greatly increase farm income.
- The farmer first contacted a list of 10,000 people who had bought cherries from his orchard in the past.
Sources: Times of India