Google Search Is Less Than 50% of Alphabet's Revenue for the First Time Ever | Company Atlas

Global Business Sat, 31 Oct 2026 16:40:55 GMT Moderate confidence — 64/100

29 Oct 2026Search brought in $63.4B of Alphabet's $128B revenue in the quarter to Sep 2026: 49.7%.
It is the first quarter below half since Alphabet began reporting Search revenue on its own.
In the 31 quarters before, Search was between 52.8% and 62.0%.

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29 Oct 2026Search brought in $63.4B of Alphabet's $128B revenue in the quarter to Sep 2026: 49.7%.
It is the first quarter below half since Alphabet began reporting Search revenue on its own.
In the 31 quarters before, Search was between 52.8% and 62.0%.

Sources: Kadoa