Hello Kitty's spy drama lands in hot water: What went wrong with Sanrio in China
- Why Sanrio landed in hot water in ChinaHello Kitty maker Sanrio has come under fire in China over its collaboration with Japanese TV drama VIVANT.
- The partnership involved a range of soft toys, including Hello Kitty and other characters dressed as spies from the show.
- However, its storyline, which depicts a fictional Chinese intelligence agency capturing and torturing Japanese spies, upset Chinese audiences.
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- Why Sanrio landed in hot water in ChinaHello Kitty maker Sanrio has come under fire in China over its collaboration with Japanese TV drama VIVANT.
- The partnership involved a range of soft toys, including Hello Kitty and other characters dressed as spies from the show.
- However, its storyline, which depicts a fictional Chinese intelligence agency capturing and torturing Japanese spies, upset Chinese audiences.
Sources: Times of India