From K-dramas to BTS: How pop culture is reshaping tourism in South Korea
North AmericaCultureHigh confidence — 75/100
Asia Fans are travelling to South Korea to experience the worlds of their favourite K-dramas and K-pop stars, creating new tourism opportunities and offering hope to communities grappling with population decline.
A tourist poses for photographs with a traditionally dressed guard outside Gyeongbokgung Palace in Seoul, South Korea.
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Asia Fans are travelling to South Korea to experience the worlds of their favourite K-dramas and K-pop stars, creating new tourism opportunities and offering hope to communities grappling with population decline.
A tourist poses for photographs with a traditionally dressed guard outside Gyeongbokgung Palace in Seoul, South Korea.