Elizabeth Stein founded Purely Elizabeth in 2009; 17 years later, Ferrero agrees to acquire her US wellness food brand after sales more than doubled
- PC: LinkedIn/Elizabeth SteinElizabeth Stein founded ‘Purely Elizabeth’ in 2009, building the US-based modern wellness food brand around granola, oatmeal, and cereals.
- Seventeen years later, Ferrero Group announced an agreement to acquire the company, adding it to its breakfast and better-for-you portfolio.
- Stein, the company’s founder and chief executive, said she was proud of what the team had accomplished and would continue leading the business after the acquisition alongside its existing leadership team.
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- PC: LinkedIn/Elizabeth SteinElizabeth Stein founded ‘Purely Elizabeth’ in 2009, building the US-based modern wellness food brand around granola, oatmeal, and cereals.
- Seventeen years later, Ferrero Group announced an agreement to acquire the company, adding it to its breakfast and better-for-you portfolio.
- Stein, the company’s founder and chief executive, said she was proud of what the team had accomplished and would continue leading the business after the acquisition alongside its existing leadership team.
Sources: Times of India