How three Ivorian firms are competing with global brands
- Abidjan, Ivory Coast – For decades, many of Ivory Coast’s biggest consumer markets were built around international companies with established brands, global supply chains and deep financial resources.
- But a number of Ivorian businesses are now finding room to grow.
- From petroleum distribution and digital banking to cosmetics manufacturing, these companies are entering sectors where foreign firms have long been dominant, building customer bases at home and looking beyond Ivory Coast’s borders.
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- Abidjan, Ivory Coast – For decades, many of Ivory Coast’s biggest consumer markets were built around international companies with established brands, global supply chains and deep financial resources.
- But a number of Ivorian businesses are now finding room to grow.
- From petroleum distribution and digital banking to cosmetics manufacturing, these companies are entering sectors where foreign firms have long been dominant, building customer bases at home and looking beyond Ivory Coast’s borders.
Sources: Al Jazeera